01 March, 2012

Out of Africa- Baskets and Bowls


A gorgeous range of sustainable handcrafted baskets and bowls produced by local communities in Uganda are now available in selected TK Maxx stores nationwide. The range is part of an exciting initiative to provide income opportunities to disadvantaged communities in Uganda.

Made from natural dyes and organic fibres the baskets are hand woven by women living in poor rural communities in the remote Rwenzori region in western Uganda. The bowls are individually crafted from local Ankole cow horn.*

The bowls and baskets can be found in store under the brand, Rwenzori Trading Company. Prices range from £ 9.99-£19.99 for the baskets and from £3.99-£9.99 for the horn bowls.

“The Rwenzori Trading Company is an exciting an initiative we have taken to help improve the lives of disadvantaged communities in Uganda. By promoting trade, providing skills and employment, we hope to be able to make a real difference to their lives and at the same time provide our customers with gorgeous unique items” said Jo Murphy Head of Corporate Social Responsibility, TJX Europe.

TK Maxx has been working in Uganda with Save the Children since 2008 to provide education facilities to more than 10,000 children.

For further information/photography please contact

Helen Gunter (01923 473367) or Evelyn Morton (01923 473832)
or visit the TK Maxx press centre at www.tkmaxx.presscentre.com

Notes to editor:

*The horn is from the Ankole cow which is native to Uganda and a by product of the beef industry

For more information about supporting education in in Uganda go to http://www.tkmaxx.com/page/communityugandaproject

About TK Maxx

· TK Maxx is a designer brands-for-less retailer implementing a unique ‘off-price’ concept which originated in the US. It sells designer and high street brands of womenswear, menswear, homeware, childrenswear, gifts and accessories at up to 60% less than the recommended retail price (RRP.)

· TK Maxx launched in the UK in 1994 and now has over 230 stores across the UK and Republic of Ireland.

· Opportunistic buying and a no frills operation means TK Maxx can pass huge savings onto the customer. A typical store has over 50,000 items in stock and receives 10,000 new pieces, styles and colours a week, which means stock is consistently fresh.

· You can now also buy on line at www.tkmaxx.com

· Follow TK Maxx on Twitter @TKMaxx_UK or become a TK Maxx fan on Facebook at www.facebook.com/tkmaxx

· TK Maxx is part of TJX Europe, the European subsidiary of the US group TJX Companies Inc

Press Contacts

Evelyn Morton