Support Sport Relief with Beckham Designed T-Shirts Now On Sale at TK Maxx and Sainsbury's
Hi - this year, Comic Relief has asked us to support them with the Sport Relief campaign and we have joined forces with Sainsbury’s to sell the exclusive Sport Relief T-Shirts in-store & online, designed by none other than The Beckhams. Kelly Brook and Danny Cipriani are the faces of the T-shirt campaign and appear in both stores so we've attached images which I hope you can feature on your pages and encourage people to take a stylish step towards supporting Sport Relief by buying one of these very special T-shirts.
Warm wishes
Helen
STRICTLY EMBARGOED UNTIL 00.01 WEDNESDAY 20TH JANUARY 2010
Sport Relief 2010: Rise to the Challenge
The Beckhams kick off Sport Relief 2010
Sport Relief 2010 launches in style today (20th January) with the official Sport Relief T-shirts, exclusively designed by the whole Beckham family. The Sport Relief Weekend is taking place from Friday 19th to Sunday 21st March and it’ll be three whole days of energy, entertainment and events to help the nation rise to the challenge!
Proud parents Victoria and David, along with their boys, have created a series of one-off designs with the hope of inspiring the nation to rise to the challenge for Sport Relief 2010. The ultimate challenge for the public is doing the Sainsbury’s Sport Relief Mile on Sunday 21st March where hundreds of thousands of people across the UK will take to the streets and go the distance for Sport Relief. Participants can set their own challenge by having the choice of running 1, 3 or 6 Miles and can sign up for their nearest mile at www.sportrelief.com.
As part of the series of T-shirts, David took a distinctive self portrait showcasing his renowned football skills. Even Brooklyn, Romeo and Cruz joined in the creative process, armed with spray cans and a blank canvas, to create a unique one off Beckham family collaboration. Each T-shirt features “The Beckhams for Sport Relief” logo, a combination of the footprints of each family member.
David Beckham said: “'Victoria and I are excited to be involved with Sport Relief again this year. Our family had a great time designing the T-shirt range and we hope it will raise much needed funds for many important causes. The most important thing is that the money raised will make a genuine difference to people’s lives.”
The T-shirts are all made with 100% Fairtrade Certified cotton. All net profits from sales will go towards helping people living unimaginably tough lives both across the UK and the world’s poorest countries. The T-shirts go on sale today exclusively in-store and online at Sainsbury’s and TK Maxx and www.sportrelief.com.
A host of famous faces from the world of sport and entertainment will be rising to the challenge this Sport Relief including Christine Bleakley who will be doing the Thomson Sport Relief Water Ski Challenge across the English Channel and Rugby international Lawrence Dallaglio cycling around the Six Nations. As well as these, Blue Peter’s Helen Skelton will attempt to become the first woman to kayak the Amazon river in aid of Sport Relief.
Tune in for a fantastic night of BBC TV entertainment on Friday 19th March. Highlights include a new ‘Smithy’ sketch from James Corden alongside a number of sporting heroes including Jenson Button, special editions of MasterChef and Top Gear. Frank Skinner will be hosting a special edition of A Question of Sport Relief and there will also be a unique Strictly Come Dancing challenge for two twinkle toed celebs.
Coverage from the Mile events will be shown during The Sport Relief Mile Show on Sunday 21st March on BBC ONE, with those participating as the stars of the show.
Ends
TK Maxx media enquiries please contact: Helen Gunter on 01923 473 367 helen_gunter@tjxeurope.com
For more information on Sport Relief contact: Rebecca Treadway on r.treadway@comicrelief.com or 020 7840 2529 or Sarah Rowley on s.rowley@comicrelief.com or 020 7840 2527
About Sport Relief
As one of the UK’s biggest fundraising events, Sport Relief brings the entire nation together to get active, raise cash and change lives. The Sport Relief Weekend takes place from Friday 19th March to Sunday 21st March 2010 including a night of Sport Relief telly on BBC One and the Sport Relief Mile events across the UK on Sunday 21st March. All the cash raised will help transform the lives of those in desperate need across the UK and the world’s poorest countries.
Since its launch in 2002 over 1.25 million people have taken part in Sport Relief, helping to raise over £75 million. Sport Relief has a unique history of dedicated people doing extraordinary things to rise to the challenge, from David Walliams’ astonishing swim across the English Channel to Eddie Izzard’s truly amazing marathon a day around the UK. Further information is available on www.sportrelief.com
Sport Relief is an initiative of Comic Relief, registered charity 326568 (England/Wales); SC039730 (Scotland).
About TK Maxx
TK Maxx is a designer brands-for-less retailer implementing a unique ‘off-price’ concept which originated in the US. It sells designer and high street brands of womenswear, menswear, homeware, gifts and accessories at up to 60% less than the recommended retail price (RRP.) TK Maxx launched in the UK in 1994 and now has over 220 stores nationwide. Opportunistic buying and a no-frills operation means TK Maxx can pass huge savings onto the customer. A typical store has over 50,000 items in stock and receives 10,000 new pieces, styles and colours a week, which means stock is consistently fresh. TK Maxx is part of TJX Europe, the European subsidiary of the US group TJX Companies Inc. This is the first time TK Maxx has got involved with Sport Relief. They’re no strangers to working with Comic Relief, though, as they have been fundraising for the past six years – and have raised over £6.3 million to date. For more information see www.tkmaxx.com
About Sainsbury’s
Sainsbury’s has over 800 stores nationwide and is the UK's longest standing major food retailing chain, having opened its first store in 1869. Sainsbury’s has supported Comic Relief since 1999 and has raised over £43 million for the charity to date. In 2009, Sainsbury’s handed over £11 million on Red Nose Day, the largest cheque ever received in Comic Relief’s history. For more information see www.sainsburys.co.uk/sportrelief.